Learn the top 6 reasons for AdSense account suspension and termination

Google enforces very strict policies to protect the advertising ecosystem and maintain trust with advertisers and users.

If an AdSense account is restricted or a Google account is terminated, recovery is possible by correcting the policy violation. However, if the Google account is terminated, recovery is nearly impossible. Since AdSense accounts are intended for one person per account, it is crucial to understand AdSense policies accurately.

Ad serving restrictions and account suspensions often lift after 1 to 6 months, but account termination prevents re-registration. Therefore, it's vital to understand Google AdSense program policies beforehand and operate your account with knowledge of suspension and termination procedures.

If your Google Ads account is suspended or terminated, contacting Google AdSense Customer Support is a good approach. Note that account suspensions and terminations are not handled manually; they occur through Google AdSense's automated policy monitoring program.

In some cases of account termination, you can contact support, clearly explain the situation, receive a response, identify the cause of termination, or modify any program policy violations and then request to reverse the account termination.

First, please make sure to thoroughly review the AdSense Program Policies. This article will only provide a summary of the key points.

AdSense Program Policies: https://support.google.com/adsense/answer/48182

If you receive an email stating "Your AdSense account has been suspended," take action based on the email content: If it's
a policy violation, make corrections + check the Policy Center. If it's invalid traffic, analyze the traffic sources + implement code to prevent invalid clicks, ensuring others cannot repeatedly click your ads.

🔍 How does Google detect invalid clicks?

• Google analyzes the IP address, user behavior, and click patterns of those who click on ads.
• If suspicious activity is detected, it is immediately filtered, and earnings are deducted.
• Accumulated fake clicks lead to suspension, and severe cases may result in account termination.

Two main reasons for AdSense account suspension or termination

❗ What if you receive an "Account Suspended" email?

Google will notify you of the suspension reason via email, and you will no longer be able to display AdSense ads on any site registered to your AdSense account.

The main reasons for AdSense suspension are broadly two:

1. Policy Violations
2. Invalid traffic

Policy violations + Invalid traffic. First, let's examine the two main reasons for these display restrictions.

1️⃣ Policy Violations

When might this occur?

• Adult/hate/violent/copyright-infringing content
• When ad placement violates policies
• Insertion of click-baiting phrases (e.g., "Please click the ad just once!")

3-Step AdSense Policy Violation Process

1. Warning: Notification to make corrections (must be fixed immediately)
2. Ad serving restrictions: Ads blocked if violations are severe
3. Account suspension: Temporary suspension of entire account for repeated or severe violations

How to Respond to Policy Violations

• Log in to AdSense: Check the reason in the Policy Center
• site:내사이트주소.com: Use Google search to find the violating content
• Modify using the Content Filtering Tool and official blog

Make corrections during the account suspension period If the policy violation is not corrected, the account may be permanently suspended.

2️⃣ Invalid Traffic

Google strictly protects advertisers and wants ads shown to real users. Fake clicks waste advertisers' money, so Google is extremely sensitive about this. In other words, for the sake of advertisers' interests, there's no leniency for invalid traffic.

• Appeal? ❌ Not possible
• If issues arise during suspension → Immediate permanent suspension
• Earnings may be recovered for up to 60 days → Refunded to advertisers

Invalid traffic?

• Non-human bot traffic
• Self-clicking your own ads (Do not click, even by accident!)
  • If you accidentally click, you must submit an invalid click inquiry form to prevent this.
• Asking friends or acquaintances to "click on my ads"
• Fraudulent practices to inflate traffic (click farms, enticements, etc.)

If you suspect invalid traffic or accidentally click your own ads, submitting details about the invalid traffic via the AdSense Invalid Clicks Contact Form may prevent account suspension or ad serving restrictions.

You can access the invalid click inquiry form here to submit your request in advance.

Account suspension cases due to invalid traffic

Type	Description
Self-clicking	Whether accidental or intentional, never do this.
Clicks by friends/acquaintances	Repeated clicks will trigger pattern detection. Google isn't stupid
Bot traffic influx	Sudden surge in strange foreign traffic? Suspected automated spam
Click-bait phrases	Phrases like "Thanks for watching the ad" are also risky

Two main reasons for AdSense account termination

Below are the two main reasons, explained so even beginners can understand: invalid traffic and policy violations.

If your AdSense account is repeatedly suspended or there are blatant and severe violations, the account itself may be terminated.

If your account is terminated, earnings up to 60 days prior may be recovered. In cases of account termination, even if you file an appeal, you will generally receive a response stating recovery is impossible.

Once terminated, even if you sign up again, Google may identify you and terminate the account again. Therefore, you must thoroughly understand the list of reasons for account termination below and strive to secure long-term earnings with safe and beneficial content.

1️⃣ Invalid Traffic-Related Account Termination Reasons List

Item	Description
Self-ad clicks	Includes websites, YouTube, apps → Absolutely prohibited. Even accidental clicks may result in termination.
Inducing clicks from acquaintances/users	All phrases like "Please click the ad" or "Click to show support!" are strictly prohibited
Repeated clicks/impressions	If a specific user or IP repeatedly clicks ads, it will be considered abnormal traffic
Automated bot traffic	Traffic or ad clicks generated by bots, software, or spam programs
Incentivized clicks	Using sites that entice users with "Earn points by viewing ads" or "Make money by watching ads"
Ad targeting manipulation	Inserting large quantities of keywords unrelated to content to target high-paying ads
Inserting ad IFrames	Hiding or distorting the implementation of ad placement
Inducing support through ads	Indirect expressions like "Please click ads to support site operation" are also prohibited
Deceptive ad placement	Placing ads in locations that can be confused with menu/download buttons (causing misunderstanding)
Inserting ads within software/apps	Placing ads in desktop toolbars, browser extensions, or external apps

2️⃣ List of termination reasons related to policy violations

Item	Description
Adult/Inappropriate Content	Violations of family-friendly policies, such as pornography or inappropriate content involving minors
Inadequate Management of User-Generated Content	Even for user-uploaded content, the publisher bears management responsibility
Spam Content/Search Manipulation	Search engine spam, keyword stuffing, copy-paste content, etc.
Deceptive ad placement	Using exaggerated phrases or deceptive layouts to induce clicks
Copyright infringement	Includes unauthorized uploads of MP3s, videos, comics, and frame links
Posting illegal content	Operating sites related to counterfeit goods, promoting crime, selling fake academic papers, etc.