Good content is content that "gets read, understood, remembered, and ultimately leads to action,"
or "content that resonates with people's hearts."
I believe the core of creating good content ultimately lies in creating 'content for people'.
So, this naturally leads to another question: What exactly is content for people?
Following this question inevitably leads us to contemplate the very essence of content: Who is it for? Why should it be created? And what flow should it follow to be effectively conveyed?
In this article, based on these fundamental questions, I'll outline steps to create content more easily and more sincerely.
What is good content?
"Content that gets read, remembered, moves hearts, and ultimately drives action."
Good content isn't just something that gets read. I believe it's content
that moves people's hearts, conveys tangible value, and ultimately drives action. Content that inspires action goes beyond simple information delivery; it possesses the power to change a person's thoughts and even shift the direction of their life.
"좋은 콘텐츠 = 가치 + 전달력 + 실행 유도력 = "한 사람을 바꾸는 힘"
This formula isn't just a formula for creating content; it's the philosophy of content aimed at people.
Content created with faith in this power ultimately becomes a brand, a relationship, and the starting point for change.
To draw an analogy, good content should be like offering someone a beneficial glass of water. True good content quenches their thirst by filling their mind with information and fills their heart with the sincerity within.
In other words, content must provide information while also benefiting the person. It should make them feel not just 'good,' but 'I needed this' or 'This feels like it was written for me.'
5-Step Framework for Creating Emotion-Based Content
5-Step Framework for Creating Emotion-Based Content
- Why create it? (Intent)
- What to Offer (Value)
- How to Deliver It (Flow)
- What Emotion Will It Leave Behind? (Aftertaste)
- Who did it change? (Brand)
Let's take a detailed look at the emotion-based content creation framework centered around Why? What? How? What kind? Who?
Step 1. Why create it? – First, examine the reason for the content
Emotional content begins not with 'information' but with 'intention'.
Creating content isn't just about writing and posting something; it's about 'speaking to someone's heart'.
Therefore, content must start with 'intent' rather than information.
If it's not clear from the start why you're creating it,
who it's for,
and what emotion you
want to convey to them,
no matter how great the content is, it will fade and be forgotten.
🎯 First, ask yourself:
- Who is this content for?
- What emotional state are they in right now?
- How do I want to stir that emotion, and where do I want to lead it?
- What 'feeling' will this content leave them with?
- And what will it make them do?
These questions transform content from mere 'material' into an experience. We're designing emotional flow, not just pages.
📌 Emotion-Based Content Checklist
| Questions | Description |
|---|---|
| 🎯 Who needs this? | The clearer the target audience, the more natural the content flow becomes. |
| 💓 Will viewers feel something when they see this? | Not just conveying information, but eliciting an emotional response |
| 🔁 Does it maintain my intent even when reused? | Can it scale as a consistent brand emotional message? |
💡 Emotion-based content doesn't chase views.
It centers not on numbers, but on 'the potential for one person's change'.
- Not clicks, but empathy,
- not conversion, but resonance;
- It aims for lingering impact, not reach.
Good content ultimately gains true meaning when it stays in someone's heart.
Step 2. What to Offer – Defining Content Value
Good content lingers in the heart like "the one thing you needed to hear." Content isn't just information; it's 'value infused with emotion.'
Good content doesn't stop at simply "informing." What truly matters is what
it can give: making people read, feel, and act.
Through content, we can give people information, offer empathy, or breathe inspiration into them.
🎁 The 3 Emotional Values of Emotional Content
| Types of Emotional Value | Description | Example Content Topics |
|---|---|---|
| 🧠 Informative | "I didn't know that!" → Content offering fresh perspectives or insights | "Why You Need to Periodically Organize Your Emotions" "The Moment a Single Tone of Voice Changes a Relationship" |
| 💓 Empathetic | "This feels like my story…" → Stories that touch people's hearts | "When you feel listless for no reason—I've been there too" "A piece for nights when you feel like you're the only one alone" |
| 🌱 Resonance/Inspiration | "Could I try this too?" → Content that sparks small acts of courage and emotional responses | "If one sentence could change your day" "The moment you realize, 'I can cheer myself on too'" |
🧭 Content value must spark an 'inner reaction'
- Teach with the mind,
- feel it in the heart,
- and lead to action—that's when true value is realized.
📌 Emotion-Based Content Value Checklist
| Questions | Description |
|---|---|
| 🧠 Does this content provide people with new information? | Intellectual satisfaction gained through knowledge |
| 💓 Does this content evoke empathy? | The 'me too' feeling experienced with the heart |
| 🔥 Does this content give courage? | Igniting the feeling of 'I can do it too' |
Content is not an end product, but a 'heartfelt message for people'.
First, understand what emotion that person needs right now, then structure the content to reach that emotion—
that is the beginning of truly valuable content.
Step 3. How to Deliver It – The Flow and Expressiveness of Content
Content is like water in a cup – the "delivery method" is everything.
No matter how valuable the information or how profound the emotion, if the delivery isn't smooth, it won't resonate. For the
content we create, "how we say it" is more important than simply "what we say."
Good content should flow as naturally as drinking water and align its emotional rhythm with that of the consumer.
🎨 The 3 Elements That Determine Content Delivery
| Element | Description | Application in Content |
|---|---|---|
| 📐 Structure | Visually appealing and natural scrolling flow | Title → Question → Summary → Resonant One-Liner |
| 🪞 Metaphor/Example | Connects emotions and concepts for easy understanding | "Good content is like a refreshing washcloth for the mind." |
| 🎨 Design/Visual Flow | It must look good to keep people engaged | Short paragraphs, appropriate emojis/emphasis, and restful white space |
📌 Emotion-Based Content Delivery Checklist
| Questions | Description |
|---|---|
| 👁 Does this content have an 'easy-to-read structure'? | Does the flow of the text follow the flow of emotion? |
| 🪞 Does it focus more on 'being felt' than 'being understood'? | Are there images or metaphors that stick in the mind more than concepts? |
| 🎯 After reading to the end, does it leave you with a sense of connection? | Is it structured to leave an emotional resonance? |
💡 Communication power means creating space for emotion to linger
- If it's too complex, emotion gets lost;
- and if it's too rigid, emotions bounce right off.
- If you emphasize only specific functions, emotions grow bored.
We must create pathways for emotion to flow within the content.
Structure creates rhythm, expression creates connection, and design anchors emotion.
Good communication isn't about skill; it's about consideration. Imagining the pace, gaze, and emotional state of the person consuming the content. That imagination transforms content from information into experience.
This isn't about 'easy reading,' but 'easy feeling.' Does my content have that 'unconscious flow that draws you to the end'? We must ask ourselves this question again.
Step 4. What emotion will it leave behind? – Designing the afterglow of your content
People may forget information, but they remember emotions for a long time.
The real impact of emotional content begins after it's consumed.
After consuming various content like text, video, or music, people remember the 'emotions they felt' more than the information itself.
- Did it offer comfort?
- did it give them courage,
- or quietly moved them to tears…
Can the content I create change this person's emotions? Will it move them forward even one step?
That lingering resonance is the true purpose of emotional content.
🌊 Design the afterglow of your content like this
| Types of Afterglow | Description | Application Points |
|---|---|---|
| 🕊 Comfort | I'm not the only one who feels this way | Sentences that empathize with emotions, honest confessions |
| ✨ Courage | I think I can do it too | Small, concrete action steps, examples of change |
| 🔍 Insight | Makes you think | Question-style sentences, a closing that prompts self-reflection |
| 🧡 Connection | Feeling like you can connect with this person | Warm tone, the last words of a piece that truly speaks to you |
📌 Emotion-Based Content Afterglow Checklist
| Questions | Description |
|---|---|
| 💭 Where did the emotional arc shift for the reader? | Designing the emotional amplitude within the narrative arc |
| 🪞 Does the final sentence leave a lasting resonance? | The emotional message summarized in one line |
| 💌 Does it feel like 'my story' rather than just 'information'? | Inducing emotional reflection |
Ultimately, content is about stirring hearts and where it settles.
Emotions must flow to connect; resonance must linger to build relationships.
💡 Content leaves emotional ripples
- Information fades, but emotion remains.
- There's plenty of smart content out there,
- warm content stays with people.
A single sentence, a single emotion, a single resonance—content that lingers long in a person's memory is the true purpose of emotion-based content.
Step 5. Who did this content change? – Connecting to the brand
Good content ultimately leaves behind 'people'. And those people become relationships. Relationships become the 'starting point of a brand'.
People don't remember content. They remember the emotion they felt at that moment. And they seek out, like, and follow the person who gave them that emotion.
That is the beginning of a brand.
✨ Great content → Trust → Follow → Relationship → Brand
Did a single piece of content we created
- changes someone's mind,
- stir their emotions,
- and subtly alter the course of their life, then that alone is equivalent to building a brand.
A brand is not an identity, but a relationship with people, built alongside the record of exchanging emotions.
📌 Brand Check Questions for Emotion-Based Content
| Questions | Description |
|---|---|
| 🎯 Did this content truly reach 'someone'? | Measure by emotional response, not views |
| 🧭 Is this a repeatable content flow? | Is the brand's style, language, and emotional code consistent? |
| 🤝 Did viewers feel a desire to connect with me after seeing this content? | Before driving action, emotional connection comes first |
Emotion-based brands create 'emotional connectors,' not just followers
- Not just fans, but connections where they feel **"This person understands me"**
- Not just a simple subscription, but **"This person's words resonate with my feelings"**—that trust
- Not just a brand, but **"This is the language of emotion I want to belong to"**—an identity
🍊 Content that flows with emotion ultimately becomes the brand
We must become 'beings who share emotion,' not 'brands that provide information.'
Content passes, emotion remains, that emotion ultimately becomes a relationship, and that relationship becomes a brand.
Good content ultimately leaves behind 'people'.
When that content touches emotions, holds hearts, and somewhere, someone feels, "This is my story," that moment transcends function—it becomes a relationship.
And that relationship becomes an 'emotional thread' woven from trust, connection, and empathy—not mere interest.
When that thread repeats, the brand is born as a living entity with a bond.
사람을 남기는 콘텐츠
→ 관계가 되는 콘텐츠
→ 브랜드가 되는 콘텐츠. This direction is the journey where sincerity meets sincerity, based on an emotional connection that benefits both people and the brand.